How a law firm gained visibility in Google thanks to AICONI
Industry
Legal Services
Company
Law Firm
Specialization
Family law, inheritance law, and real estate law
Location
Warszawa
Challenge
No time for marketing, low visibility in Google
Business problem:
The Law Firm had excellent client reviews, but almost zero visibility online.
Specific challenges:
- Website not updated for 1.5 years
- Facebook: 2-3 posts per year (mainly holiday wishes)
- Company blog: 0 articles in the last 12 months
- Google position: only 3-4 page of results for key phrases
- ChatGPT and Gemini: did not recommend this law firm at all
"We simply don't have time for this. We handle client cases from morning to evening. Writing posts? That's the last thing we think about after 10 hours of work. We considered an agency, but 8-12 thousand zlotys per month is a cost we cannot afford."
— Marta K., managing partner
Effect of lack of visibility:
- 85% of new clients came through referrals (unstable source)
- 1-2 inquiries per month from Google search
- Clients often chose competitors with better websites
- Potential clients could not find the law firm in AI (ChatGPT, Perplexity)
Configuration (one-time, 5 minutes):
- Selected 15 key phrases, e.g.: "divorce by mutual consent Warsaw", "property division after divorce", "notarial will how much does it cost", "how to invalidate a will", "inheritance law for children"
Publication schedule set:
- Website: 5 articles per week
- Facebook: 3 posts per week
- Company blog: 2 expert articles per week
The system started working automatically – without further intervention from the law firm
Website traffic:
Before
~120 visits/month
After 3 months
~450 visits/month
Growth
+275%
Google positions (selected phrases):
Before:
After 3 months:
✓ 12 key phrases entered TOP 30 (previously: 2 phrases)
Inquiries:
Before
1-2 inquiries per month from Google
After 3 months
5-7 inquiries per month from Google
Growth
+300%
✓ Average 1-2 new clients per month from search (previously: ~0)
Facebook:
Followers growth:
✓ Average organic post reach: 350-800 people (previously: 40-80)
✓ Engagement: 8-15 interactions per post (previously: 1-3)
AI chatbot visibility (ChatGPT, Gemini, Perplexity):
Before:
ChatGPT
❌ 0 mentions of the law firm when asking about family law in Warsaw
Gemini
❌ did not recommend the law firm
Perplexity
❌ not in search results
After 3 months:
ChatGPT
✓ started mentioning the law firm in 2-3 cases out of 10 queries about family/inheritance law in Warsaw
Gemini
✓ appeared in recommendations when asking about divorces in Warsaw
Perplexity
✓ cited 3 articles from the law firm's blog as a source of information
✓ 2 clients mentioned finding the law firm through ChatGPT
Why is this important?
More and more people (especially younger ones) are starting to search for lawyers through ChatGPT instead of Google. Those who publish regularly are recommended by AI.
Reputation and trust:
- 3 out of 7 new clients from Google mentioned that they "read the blog before contact"
- Clients come better prepared - they know basic procedures
- Standing out from competitors – most local law firms do not publish regularly
AICONI cost
€71/month (Growth package) = €214 for 3 months
Value of acquired clients
~€4,286 - €5,238 (average case value: ~€952-€1,190, total ~4-5 new clients)
Return
~2100% (every euro spent on AICONI brought about €22 in revenue)
Important: This is only direct inquiries from Google and AI chats. We do not include: brand awareness growth, clients who saw the website/Facebook and called, long-term building of expert position.
"AICONI was the best marketing decision we made. For the last 3 years, we practically did nothing online because we lacked time. Now we have a professional blog, active Facebook, and most importantly – regular inquiries from Google that we didn't have before. What surprised us? Two clients found us through ChatGPT - we didn't even know that was possible! The system works on its own, and we see results. After 3 months, our search engine position has significantly improved. This is just the beginning, but we already see a real return."
— Marta K., managing partner
Check AICONI in your company or contact us for a free demo.